Chief of Finance

Program

Tuesday 20.10.

08:00

We open the doors - Welcome

09:00

Opening remarks

Peter Nyman
Peter Nyman Journalist, TV-host
Pekka Koponen
Pekka Koponen Chair, Professio Group, Professor of Practice, University of Vaasa
09:10
Keynote

Rethinking AI and how Agents Impact Business and Humanity

Daniel Hulme
Daniel Hulme Chief AI Officer, WPP | CEO, Satalia and Conscium | AI Strategist and Visionary Technologist (UK)
  • Clarifying what AI truly is—and what it isn’t—beyond the buzzwords
  • Understanding how autonomous agents are reshaping business models and workflows
  • Applying a practical AI adoption framework that avoids hype and delivers value
  • Positioning AI as a tool to amplify human judgment, creativity and strategic thinking
09:45

Strategic decision making under uncertainty -Leadership perspectives

Kristiina  Kujala
Kristiina Kujala CEO and Group CFO
Mia  Tuomaala
Mia Tuomaala Senior Managing Consultant, Midagon
  • Making strategic choices and navigating uncertainty
  • Creating direction without false certainty
  • Building systemic decision-making capability
10:10

Networking Break

10:45

Beyond the Hype - How to Evaluate Finance AI That Actually Delivers

Linda  Heiskanen
Linda Heiskanen Senior Solutions Engineer, Lineos
  • Every vendor claims AI-powered finance, but which capabilities are truly innovative versus repackaged automation? This session cuts through noise with real use cases showing what intelligent EPM delivers today: autonomous reconciliations in minutes, real-time conversations with planning data, and self-service reporting with insights. Get practical guidance to evaluate AI capabilities and build a CFO-ready business case.
11:10

AI‑Led Finance Transformation

Toby  Davidson
Toby Davidson Chief Product Officer, Pacera
  • Building a finance-led AI roadmap that scales beyond siloed experiments
  • Restructuring teams and capabilities to enable responsible AI adoption
  • Identifying use cases with measurable ROI, from forecasting to real-time decisioning
  • Establishing the data, governance and risk foundations for AI at scale
  • Positioning the CFO to lead AI-driven transformation with credibility and impact
11:35

Lunch Break & Networking

12:35

How to measure and manage AI ROI — and what changes with AI agents?

Mika  Ruokonen
Mika Ruokonen Industry Professor, AI in Business, D.Sc. (Econ.), LUT University
  • Why is AI ROI so difficult to measure?
  • How should companies measure and manage AI ROI?
  • What separates AI investments that create value from those that don’t?
  • How does agentic AI change the ROI equation?
13:00

Navigating the dimensions of the regulatory landscape

Sven  Norin
Sven Norin Product Area Manager at Indtech, Tieto
  • The European regulatory framework for e-invoicing and e-reporting is evolving rapidly, creating both new requirements and new opportunities for businesses operating across borders
  • As EU-level and domestic initiatives increasingly interact, businesses must navigate a regulatory landscape that is simultaneously converging and fragmenting
  • This session provides a structured perspective on the key forces shaping the regulatory landscape
  • Gain a practical mental model for understanding and navigating its ongoing evolution
13:30

Networking Break

14:00

CFO’s role in driving strategic decision making in uncertainty

Dirk  Schmidt
Dirk Schmidt Country CFO, IKEA Finland
  • The CFO as architect of future-ready, strategically relevant finance teams
  • Which roles and capabilities are shifting – and which must be built from scratch
  • The role of the CFO in the four activities of Finance to drive strategic decision making
14:25

Future proofed CFO - boards view

Sanna Suvanto-Harsaae
Sanna Suvanto-Harsaae Board professional, MSc (Econ.)
  • What boards expect from today’s CFOs beyond financial oversight (the CFO as strategic sparring partner)
  • How strong CFOs build trust between the executive team and the board (real-world insights and lessons)
  • Key traits that differentiate an exceptional CFO in the eyes of the board
  • Board communication done right: what to present, how to frame it, and when to engage
  • Navigating the triangle: the CFO’s role between the CEO and the board
  • Board-level reflections on how finance leadership impacts overall business success
  • How the CFO shapes executive culture and decision-making (what seasoned board professionals notice first)
15:00

Closing Summary by our Moderator

Peter Nyman
Peter Nyman Journalist, TV-host
15:05

Networking

16:00

Event ends