CXO Academy Intelligence

16.9.2026 | Hotel Haven, Helsinki

Program

Wednesday 16.9.

08:30

Welcome – Registration & Breakfast

09:00

Opening words by Linda Cereda

09:15
THEME 1

AI Literacy Foundations

  • High-level summary of AI applications and history: ML, LLMs, Agents
  • What AI is, and what it is not 
  • Deterministic vs. probabilistic systems, and why it matters 
  • Bias, hallucinations, and governance 
  • Why most AI initiatives fail to create structural impact 
  • Case study: Nike: leveraging AI/ML to drive consumer fairness, engagement, and optimised demand 
09:35
THEME 2

Business First AI: Future Forward Approach to AI Strategy

  • The 3 waves of AI adoption 
  • AI Automation vs. AI Transformation 
  • What changes and what doesn’t (agentic search and commerce, the perpetual funnel loop, algorithmic loyalty, importance of owned marketing) and implications for brands
  • The value gap: why most AI investments fail to scale 
10:20

Coffee break

10:45
THEME 3

Winning Discovery in the Age of Thinking Machines

  • From clicks to answers: the structural shift in search
  • The Great Decoupling: visibility, traffic and value diverge
  • Humans and bots as decision-makers: how each evaluates brands differently
  • The 4 pillars to win in AI Visibility
  • The Business First approach for sustainable AI Visibility and growth : Knowledge Forest, methodology and KPI (from knowledge retrieval to recommendation), the repeatable learning loop
  • Best Practices for AI Visibility deployment: build vs buy and tool overview, workflows and cross functional team
11:30
PRACTICAL

AI Visibility on Your Brand

  • Hands-on exercise
  • Participants test AI visibility for their own company and focus areas 
  • Debrief: what the results reveal and what to do about them
11:45
12:30
MID-DAY CHECK IN

Quiz + Pair Share

  • 90-second quiz on sessions 1–3; track your own progress 
  • Pair Share (2 min): one insight from this morning that applies directly to your business 
12:40
THEME 4

AI-Native Marketing: The New Operating Model

13:40

Coffee break

13:55

Pragmatic AI Deployment: From Strategy to Action

  • Choosing where AI creates structural advantage 
  • Build vs. buy: a practical decision framework 
  • The Playbook for AI Implementation: a proven deployment model 
  • What separates organisations that scale from those that stall 
  • Selected real case studies
14:55
CLOSING

Reflection

  • Key Takeaways & how to get started 
  • Closing reflections & quiz
  • Q&A