Shaping the Future of Marketing Technology
Marketing has entered a new era. AI is no longer just a tool for experimentation — it is becoming the operating system of modern marketing organizations.
As autonomous systems, real-time data architectures, and AI-native Martech stacks reshape how marketing teams work, leaders face three critical questions:
How do we operate marketing with AI?
How must our Martech stack evolve to support it?
And how do we prove marketing’s real impact on business growth?
MarTech Nordic 2026 is your gateway to understanding these shifts and staying ahead in a competitive market.
We bring together experienced CMOs, digital marketers, eCommerce-leaders, growth strategists and visionaries to give not only an understanding, but a heads up of this continually changing industry.
Welcome to join us at MarTech Nordic 2026 – live in Helsinki, Finland!
DEFINING THE AGENDA
THE AI-OPERATED MARKETING ORGANIZATION
Scale your operations by shifting from AI tools to an AI-driven mindset. We explore how to redesign workflows, roles, and leadership to build a truly autonomous marketing engine where human talent and technology align.
AI-NATIVE MARTECH ARCHITECTURE
Ditch the legacy patches for a future-proof foundation. This theme focuses on real-time data and AI-native stacks built to handle hyper-personalization and autonomous execution at scale.
FROM MARKETING ACTIVITY TO BUSINESS IMPACT
Bridge the gap between execution and the bottom line. Learn how to use advanced analytics and attribution to move past vanity metrics and prove marketing’s direct role in driving business growth.
ETHICAL-AI FOUNDER, INNOVATION EXPERT & MARKETING GURU (US)
Martin Adams
HEAD OF GLOBAL CUSTOMER MARKETING
Hans Timola
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Wednesday 21.10.
Register in, enjoy a light breakfast and mingle!
OPENING REMARKS BY OUR MODERATOR
Jesse Kamras toimittaja, uutisankkuri, MTVadd_2 closeKEYNOTEAI FOR BRAND BUILDERS: STANDING OUT IN A COPY-PASTE WORLD
Martin Adams ETHICAL-AI FOUNDER, INNOVATION EXPERT & MARKETING GURU (US)In a world where AI can generate unlimited content, brands face a new challenge: how to remain distinctive when creativity is increasingly automated.
Drawing on experience advising global companies, working at Harvard’s Berkman Centre for Internet & Society, and being involved in the landmark Obama “HOPE” poster intellectual-property case, Martin Adams explores how AI is reshaping creativity, ownership, and brand differentiation.
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Why brand distinctiveness becomes more important than ever
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The new relationship between human creativity and machine generation
add_2 closeKEYNOTETHE RISE OF AI MARKETING AGENTS FROM ASSISTANTS TO AUTONOMOUS DECISION MAKERS
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How AI agents are moving from optimization tools to operators of marketing execution
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Where autonomy drives growth and where it creates risk in marketing systems
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What leaders must redesign in teams, processes, and governance to stay in control
BREAKTAKE A BREAK AND NETWORK
add_2 closeDESIGNING THE HUMAN AND AI HYBRID MARKETING ORGANIZATION FOR COMPETITIVE ADVANTAGE
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How leading organizations are redesigning roles, teams, and workflows for human and AI collaboration
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Where human creativity, judgment and strategy outperform AI and where AI should lead
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What capabilities and leadership decisions are required to build a competitive hybrid organization
add_2 closeUNIFYING DATA AND AI ACROSS MARKETING SYSTEMS
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How to unify data platforms and AI across the Martech stack to enable real-time decision making
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Breaking down silos between marketing and data to create a connected system
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Turning fragmented data into actionable intelligence that drives performance and growth
BREAKLUNCH AND MINGLE
add_2 closeKEYNOTECASE KONE: BUILDING CUSTOMER IIMPACT AT GLOBAL SCALE
Hans Timola HEAD OF GLOBAL CUSTOMER MARKETING-
How to build a unified customer-led journey engagement, across markets
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Connecting data and customer touchpoints to create a measurable and shared overview
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The role of the public website as part of the customer journey today and tomorrow – lessons learned from a global website transformation in the AI era
add_2 closeWHAT THE BOARD ACTUALLY WANTS FROM MARKETING AND WHY MOST METRICS STILL MISS THE MARK
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What boards and CFOs actually expect from marketing beyond pipeline and activity metrics
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Why traditional marketing KPIs fail to reflect real business impact and growth contribution
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How to redefine marketing measurement around revenue, value creation and strategic influenc
BREAKTAKE A BREAK AND NETWORK
add_2 closeWHY MARKETING AND FINANCE MUST ALIGN TO PROVE GROWTH IMPACT
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What finance leaders actually expect when evaluating marketing performance
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Where marketing and finance misalign on metrics and value
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How to connect marketing activity to revenue, margin and business growth
add_2 closeKEYNOTEWHEN EVERYTHING IS GENERATED WHY DO SOME BRANDS STILL WIN
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AI is leveling the playing field and making differentiation harder than ever
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What separates winning brands when content, creativity and execution are increasingly automated
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How marketing leaders must rethink brand, creativity and competitive advantage in the AI era
END OF DAY REMARKS
Jesse Kamras toimittaja, uutisankkuri, MTVMUSIC & MINGLE
EVENT ENDS
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A Shared experience, elevated.
When attending with three or more guests, enjoy an exclusive 10% group privilege — crafted to enhance your collective experience and unlock added value together.
Partners 2026
Partner with us.
Drive business impact through exclusive CxO encounters. See if 15 min meeting could redefine your C-level engagement.
This is where tomorrow takes shape.
A year-round, high-value community designed exclusively for marketing executives from leading Nordic companies – By Leaders, For Leaders.