At CxO Industry, Snowflake’s team met dozens of new contacts in a single day. For Markus Salo, the value of the partnership lies in a clearly defined audience, pre-booked meetings and relevant conversations that can develop into commercial opportunities.
The event brings together many industrial decision-makers, which makes it highly relevant for us.
For Snowflake, Professio Executive events provide access to relevant decision-makers, new business conversations and familiar contacts—all within a clearly defined industry audience.
Markus Salo works with manufacturing organisations at Snowflake Finland. With a strong presence of industrial decision-makers, CxO Industry was a natural fit for the company.
As a commercial organisation, Snowflake attends events with a clear goal: to create new connections and open potential business discussions.
During the event, the Snowflake team had already met dozens of people—including many contacts outside the audiences they typically reach. The day also offered an opportunity to reconnect with familiar faces and explore whether there could be new areas for collaboration.
That is why Twoday also uses the number of valuable conversations as an immediate measure of success.
We meet many new people here, including decision-makers from slightly different target groups than we usually reach.
The conversations cover a wide range of topics, but data is the common denominator. Participants represent different organisations, roles and backgrounds, each bringing their own challenges and priorities to the table.
Artificial intelligence is naturally part of many discussions, but the value lies in the variety of perspectives.
“The conversations are very different, which is both the richness and the challenge of the day. Every participant brings a different background and situation.”
For Snowflake, a successful event begins well before the doors open. A calendar filled with pre-booked meetings gives the day structure and ensures that the team has enough opportunities to identify the most valuable conversations.
Not every meeting leads to an immediate next step—but every discussion contributes to the overall value of the event.
“You need a large number of conversations to find the few real gems and diamonds. The value is created through those encounters.”
Salo sees the industry- and function-specific focus as one of the key strengths of Professio Executive events.
A clearly defined audience allows Snowflake to prepare in advance, better understand the participants’ potential challenges and tailor each conversation accordingly.
“When the target group is clearly defined, we can prepare our discussions in advance and get to the point more quickly.”
For the Snowflake team, the result is a day filled with new people, fresh perspectives and productive energy.
Snowflake and Professio have built a strong partnership over several years. Clear processes, seamless collaboration and a shared understanding of the goals make each event efficient and commercially valuable for both parties.
The events have consistently helped us create new connections and move towards commercial conversations.
Professio Executive creates structured access to hard-to-reach decision-makers and turns that access into meaningful conversations that drive long-term commercial results
*Key Metrics 2025
Target the decision-makers who matter. See how 15 minutes can redefine your C-level engagement.
Ville Hollstein, Head of Sales, Partner
+358 (0)40 704 7676
