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CXO Academy Intelligence

Winning as an AI-Native Organization

Product

CXO Academy Intelligence

Time

16.9.2026

Product

CXO Academy Intelligence

Time

16.9.2026

PROGRAM
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BUSINESS FIRST AI. WIN WITH BOTS. BE LOVED BY HUMANS

AI is rapidly reshaping how customers discover, decide, and buy — yet most organisations are still experimenting at the edges.

The real challenge is no longer access to AI.
It is knowing where it actually creates business advantage — and how to scale it without losing control.

In this one-day CXO Academy Intelligence, Linda Cereda cuts through the noise to focus on what matters: how to build an AI-native organisation from a business-first perspective.

This is a strategic, executive-level session — grounded in real enterprise experience — designed to help CMOs, marketing and commerce leaders move beyond pilots and into meaningful transformation.

WHAT WILL BE COVERED?

u003cdiv id=u0022comp-mnfyhd7hu0022 class=u0022ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-mnfyhd7h wixui-rich-textu0022 data-testid=u0022richTextElementu0022 data-motion-enter=u0022doneu0022u003ernu003cp class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003e95%  u003c/spanu003eOF AI INITIATIVES FAIL TO DELIVER EXPECTED ROI.u003c/pu003ernrnu003c/divu003ernu003cdiv id=u0022comp-mnfx59hpu0022 class=u0022ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-mnfx59hp wixui-rich-textu0022 data-testid=u0022richTextElementu0022 data-motion-enter=u0022doneu0022u003ernu003cp class=u0022font_8 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003eThis masterclass exists to change that, equipping leaders with proven frameworks for AI strategy AND execution: tools, people, and process. u003c/spanu003eu003c/pu003ernu0026nbsp;rnrnu003c/divu003ernu003cdiv id=u0022comp-mnfx59hq1u0022 class=u0022KaEeLN comp-mnfx59hq1u0022 data-motion-enter=u0022doneu0022u003ernu003cdiv class=u0022u0022 data-mesh-id=u0022comp-mnfx59hq1inlineContentu0022 data-testid=u0022inline-contentu0022u003ernu003cdiv data-mesh-id=u0022comp-mnfx59hq1inlineContent-gridContaineru0022 data-testid=u0022mesh-container-contentu0022u003ernu003cdiv id=u0022comp-mnfx59huu0022 class=u0022ku3DBC zQ9jDz qvSjx3 Vq6kJx comp-mnfx59hu wixui-rich-textu0022 data-testid=u0022richTextElementu0022 data-motion-enter=u0022doneu0022u003ernu003culu003ern tu003cli class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003eBusiness-first and strategic, not technical, but very pragmaticu003c/spanu003eu003c/liu003ern tu003cli class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003e u003c/spanu003eu003c/liu003ern tu003cli class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003e​u003c/spanu003eu003cspan class=u0022wixui-rich-text__textu0022u003eGrounded in enterprise AI research and failure patterns u003c/spanu003eu003c/liu003ern tu003cli class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003e​u003c/spanu003eu003c/liu003ern tu003cli class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003eBuilt on 20+ years in business and 15+ years at Nike u003c/spanu003eu003c/liu003ern tu003cli class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003e​u003c/spanu003eu003c/liu003ern tu003cli class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003eA structured thinking model for leading AI transformation ​u003c/spanu003eu003c/liu003ernu003c/ulu003ernu003c/divu003ernu003c/divu003ernu003c/divu003ernu003c/divu003e

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WHO IS THIS FOR?

u003cul class=u0022font_5 wixui-rich-text__textu0022u003ern tu003cli class=u0022wixui-rich-text__textu0022u003ernu003cp class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003eCMOs and Marketing Directors u003c/spanu003eu003c/pu003ernu003c/liu003ern tu003cli class=u0022wixui-rich-text__textu0022u003ernu003cp class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003eDTC u0026amp; Commerce leaders u003c/spanu003eu003c/pu003ernu003c/liu003ern tu003cli class=u0022wixui-rich-text__textu0022u003ernu003cp class=u0022font_5 wixui-rich-text__textu0022u003eu003cspan class=u0022wixui-rich-text__textu0022u003eExecutives who want strategic clarity on how to get started on AI transformation, or how to scale their existing initiatives in a sustainable way u003c/spanu003eu003c/pu003ernu003c/liu003ernu003c/ulu003e

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LED BY WORLD-CLASS COACH

Linda Cereda

Former Global VP Marketing Data at Nike | Nike Advisor & Fractional Exec

Linda Cereda brings over 20 years of international experience driving business growth and consumer-centric innovation through AI and data-driven strategies. She spent over 15 years at Nike, most recently as Global VP of Marketing Data, leading breakthrough initiatives that embedded AI, experimentation, and data-driven decision-making deep into the brand’s marketing engine. From building global audience strategies and test frameworks to launching Nike’s internal marketing academy, her work delivered millions in incremental demand and scaled modern marketing capabilities across teams worldwide. 

She now advises organisations on AI transformation, data monetisation, and modern marketing; and educates and speaks globally.

Linda is known for connecting strategy to execution — fast — and for her ability to navigate complex global organizations and drive business impact. She has led enterprise-scale AI deployments, built AI-powered marketing capabilities, and designed operating models that embed AI into teams, tools, and processes, turning complexity and ambiguity into simple frameworks, relatable narratives, and actionable plans.

    • Wednesday 16.9.

      Welcome – Registration & Breakfast

      Opening words by Linda Cereda
      THEME 1

      AI Literacy Foundations

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      • High-level summary of AI applications and history: ML, LLMs, Agents
      • What AI is, and what it is not 
      • Deterministic vs. probabilistic systems, and why it matters 
      • Bias, hallucinations, and governance 
      • Why most AI initiatives fail to create structural impact 
      • Case study: Nike: leveraging AI/ML to drive consumer fairness, engagement, and optimised demand 
      THEME 2

      Business First AI: Future Forward Approach to AI Strategy

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      • The 3 waves of AI adoption 
      • AI Automation vs. AI Transformation 
      • What changes and what doesn’t (agentic search and commerce, the perpetual funnel loop, algorithmic loyalty, importance of owned marketing) and implications for brands
      • The value gap: why most AI investments fail to scale 

      Coffee break
      THEME 3

      Winning Discovery in the Age of Thinking Machines

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      • From clicks to answers: the structural shift in search
      • The Great Decoupling: visibility, traffic and value diverge
      • Humans and bots as decision-makers: how each evaluates brands differently
      • The 4 pillars to win in AI Visibility
      • The Business First approach for sustainable AI Visibility and growth : Knowledge Forest, methodology and KPI (from knowledge retrieval to recommendation), the repeatable learning loop
      • Best Practices for AI Visibility deployment: build vs buy and tool overview, workflows and cross functional team
      PRACTICAL

      AI Visibility on Your Brand

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      • Hands-on exercise
      • Participants test AI visibility for their own company and focus areas 
      • Debrief: what the results reveal and what to do about them
      MID-DAY CHECK IN

      Quiz + Pair Share

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      • 90-second quiz on sessions 1–3; track your own progress 
      • Pair Share (2 min): one insight from this morning that applies directly to your business 
      THEME 4

      AI-Native Marketing: The New Operating Model

      Coffee break

      Pragmatic AI Deployment: From Strategy to Action

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      • Choosing where AI creates structural advantage 
      • Build vs. buy: a practical decision framework 
      • The Playbook for AI Implementation: a proven deployment model 
      • What separates organisations that scale from those that stall 
      • Selected real case studies
      CLOSING

      Reflection

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      • Key Takeaways & how to get started 
      • Closing reflections & quiz
      • Q&A 

    Looking to elevate your executive team?

    Contact Satu for group solutions and more information.

    Satu Ferrario, Sales Manager
    +358 (0)40 151 1867

    Contact Satu

    Looking for something else?

    Reach out to us to discuss a fully customized training solution perfectly tailored to your organization’s needs.

    Johanna Niittula, Head of Sales
    +358 (0) 400 949 099

    Contact Johanna

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