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AI & Business Strategies 2026

From AI adoption to AI advantage.

Product

AI & Business Strategies 2026

Time

7.10.2026

hybridi

Hype Areena, Espoo

Product

AI & Business Strategies 2026

Time

7.10.2026

hybridi

Hype Areena, Espoo

Designing the AI-Native Enterprise

Artificial intelligence is no longer just a pilot project. In 2026, the real question is not how to adopt AI — but how to run your enterprise with it.

Join us in for a cross-industry event for business leaders, strategists, and practitioners looking for game-changing strategic insights, business growth and actionable know-how. Across three focused 2026 themes — AI-native operating models & discipline and AI economics & competitive advantage — we examine how organizations are redesigning architecture, processes, skills and accountability to operate in an era of autonomous systems.

Expect concrete case studies, production deployments, architectural decisions and hard-earned lessons.

Insightful Themes

From AI Projects to AI-Native Operating Models

How leaders can embed data and AI into corporate strategy and operations while safeguarding human judgment, culture, and long-term value creation.

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Governance, Skills and Operating Discipline

How to actually run AI inside an enterprise, skill taxonomy, decision rights u0026amp; accountability, Risk discipline u0026amp; runtime controls

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Economics and Competitive Advantage

Where structural value is created and captured, AI cost structures, ROI frameworks for autonomous systems, future competitiveness

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Elin Hauge

Data & AI Strategist, Business Advisor, Board Chair & Member (NO)

Elin Hauge

Nicholas Fernholm

Senior Advisor, Author, Founder and CEO, AI Keynote Speaker (SE)

Nicholas Fernholm

Paul Dongha

Head of Responsible AI & AI Strategy, NatWest Group, Ex Co-Chair of Ethics Board, C-suite advisor, Harvard Business School (UK)

Paul Dongha

Nina Rahkola EN

Nina Rahkola

Documentarist, Journalist

Nicola Holmes

Nicola Holmes

Lead of the Data, Analytics & AI Center of Excellence, Kemira

Kaiku Kettunen

Kaiku Kettunen

AI Enablement Team Lead and Managing Consultant, Norrin

Janne Vilppula

Janne Vilppula

Engineer, Data & AI, Matkahuolto

Sini Kervinen

Sini Kervinen

Director of Tech & Innovations and Nordic AI & Innovations Lead, Bauer Media Audio Finland

Vesa Palmu

Vesa Palmu

Founder, Mearra

Mikko Lehtinen

Mikko Lehtinen

Head of Information Management, Kempower

Juho Räsänen

Juho Räsänen

Chief Digital Officer, Cloud2

    • Wednesday 7.10.

      WE OPEN THE DOORS & WELCOME

      OPENING REMARKS BY OUR MODERATORS

      Jesse Kamras
      Jesse Kamras Journalist, News Reporter
      Janne Sipilä
      Janne Sipilä Business Development Director, twoday
      OPENING KEYNOTE

      FUTURE OF LEADERSHIP – THE POWER OF DATA & AI

      Elin Hauge
      Elin Hauge Data & AI Strategist, Business Advisor, Board Chair & Member (NO)
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      Technology is reshaping how organizations compete, innovate, and make decisions. In this opening keynote, Elin explores how leaders can embed data and AI into corporate strategy and operations while safeguarding human judgment, culture, and long-term value creation.

      Cutting through the hype, the session clarifies how to align data and AI investments with real business priorities and measurable impact. As adoption accelerates, trust, accountability, and governance become decisive. Elin shows how leadership must evolve to balance innovation with responsibility and build transparent, ethical, and resilient organizations

      BUILDING DOMAIN SPECIFIC MODELS THAT CREATE STRUCTUAL ADVANTAGE

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      • Why domain intelligence will separate AI enabled from AI native organizations

      • Building AI capabilities competitors cannot easily replicate

      • Owning the model layer versus depending on external platforms

      NETWORKING & COFFEE BREAK

      CASE

      STOP FUNDING AI PROJECT – START BUILDING AI CAPABILITITES

      Nicola Holmes
      Nicola Holmes Lead of the Data, Analytics & AI Center of Excellence, Kemira
      Kaiku Kettunen
      Kaiku Kettunen AI Enablement Team Lead and Managing Consultant, Norrin
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      • In an ocean of AI ideas, how do you identify the ones worth pursuing? How to identify which AI investments create durable competitive advantage — and which are just noise?
      • One-off AI systems deliver one-off value. How do leading organizations transform isolated solutions into reusable capabilities that scale across business units, use cases, and products?
      • AI is only as valuable as the data behind it. Why connecting data to real business context is the foundation of AI value — and what separates organizations that compound their advantage from those that stall?

      FROM DATA TO DECISIONS WITH LLMs AND MACHINE LEARNING

      Janne Vilppula
      Janne Vilppula Engineer, Data & AI, Matkahuolto
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      • How trusted data enables reliable AI-driven decision-making
      • Practical lessons from deploying LLMs and machine learning in production
      • Building AI capabilities that create value beyond individual use cases

      LUNCH & NETWORKING BREAK

      KEYNOTE

      THE SCANDINAVIAN AI EXECUTION GAP

      Nicholas Fernholm
      Nicholas Fernholm Senior Advisor, Author, Founder and CEO, AI Keynote Speaker (SE)
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      Why Scandinavia is struggling to turn AI Strategy into Business Impact

      • Why having an AI strategy is no longer enough — execution is becoming the real competitive differentiator
      • What separates isolated AI projects from measurable, organization-wide business impact
      • Why workflows, decision-making and operating models need to change — not just the tools
      • How leaders can move from experimentation to scalable AI adoption without creating organizational paralysis

      CASE: MINIMISING PROCESS TIMES WITH AI, USING AI ERA PROJECT MODEL

      Sini  Kervinen
      Sini Kervinen Director of Tech & Innovations and Nordic AI & Innovations Lead, Bauer Media Audio Finland
      Vesa Palmu
      Vesa Palmu Founder, Mearra
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      Discover how Bauer Media and Mearra transformed a business-critical process using AI and the AI ERA Project Model, reducing process times and delivering measurable business value.

      • How Bauer Media’s Audiomator reduces process times from weeks to minutes through AI-driven workflow redesign
      • How the Mearra Method accelerates stakeholder alignment and implementation
      • The power of PoDs (Proofs of Direction) in making software solutions visible, tangible and actionable

      NETWORKING & COFFEE BREAK

      COMPETING AGAINST AI NATIVE COST BASES

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      • How automation changes fixed versus variable cost dynamics

      •  When AI investments reduce cost and when they increase complexity

      • Preparing your capital allocation strategy for AI driven operating leverage

      CLOSING KEYNOTE

      WHEN MACHINES MAKE DECISIONS – WHO HOLDS THE POWER AND WHO HOLDS THE RISK

      Paul Dongha
      Paul Dongha Head of Responsible AI & AI Strategy, NatWest Group, Ex Co-Chair of Ethics Board, C-suite advisor, Harvard Business School (UK)
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      In an era where agents execute transactions, models influence credit decisions, and algorithms shape strategic outcomes, power inside the enterprise is being redefined. Accountability, governance, and economic control must evolve at the same pace as automation.

        • What is Responsible AI & Why do we need it?
        • In a world of AI Agents, Responsible AI is no longer a compliance function but a strategic discipline
        • How to Implement Responsible AI in your Organization
        • AI Strategy: What Boards and executives must rethink before 2027

      END REMARKS BY OUR MODERATORS

      Nina  Rahkola
      Nina Rahkola Documentarist, Journalist
      Jesse Kamras
      Jesse Kamras Journalist, News Reporter

      MUSIC & MINGLE

      EVENT ENDS & THANK YOU!

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