Navigating the future of digital commerce

• Where does influence over the customer sit today – with brands, retailers, platforms, creators or customers themselves?
• What happens when discovery, consideration and purchase no longer follow a predictable funnel?
• What does this power shift mean for brands and retailers competing for growth?

• AI is moving from assisting commerce teams to executing decisions and actions.
• Which parts of commerce are becoming autonomous first?
• What happens when systems continuously adapt pricing, content, inventory and customer interactions?
• Where should businesses start, and where is autonomy still premature?

• What happens when agents across sales, marketing, service and operations start acting simultaneously?
• What does it take to move from isolated agents to an agentic operating model?

• What changes when commerce can anticipate demand and customer needs instead of responding afterwards?
• How can real-time data turn prediction into action?
• Where can predictive capabilities already improve availability, service and customer experience?
• How do you move from forecasting what will happen to acting on it?

AI is changing how commerce operates – but technology alone does not make transformation succeed.

• What can commerce leaders learn from major transformations inside McDonald’s, Carphone Warehouse and Warner Bros.?
• How do you keep transforming while customer expectations, channels and technology are changing at the same time?
• How do you make sure AI and new technology are solving the right business problem, rather than becoming the strategy themselves?

• AI is moving from optimizing individual tasks to coordinating decisions across the commerce operation.
• What happens when pricing, product data, inventory, campaigns and customer journeys need to respond to each other in real time?
• Which processes should be redesigned rather than simply automated?
• What does it take to move from isolated AI use cases to commerce that can continuously adapt and optimize itself?

• B2B buyers increasingly expect consumer-grade experiences – but complexity is still built into many buying journeys.
• Where do pricing, product information and ordering still create unnecessary friction?
• How are leading B2B businesses using digital self-service and AI to simplify complex purchasing?
• What can B2B commerce learn from B2C and what does not translate?

• For years, e-commerce strategy has centred around driving customers to the brand’s own website. Is that model starting to change?
• What Kellanova has learned from exploring TEMU, TikTok Shop and new commerce environments.
• What happens when discovery, evaluation and purchase increasingly take place outside your owned channels?
• What changes next when AI agents start searching, comparing and acting on the customer’s behalf?