From Experimentation to Impact

Jesse Kamras is a well-liked host, news reporter and a long-time journalist who has been seen on the Huomenta Suomi current affairs program, among other things. Currently, he is works as an news anchor for MTV Uutiset.

Johanna Fagerstedt is a B2B SaaS marketing leader, board member and founder of Sparketing, where she advises growth companies and leadership teams on AI-native marketing, go-to-market and how to align sales, marketing and product around a shared growth agenda.

She has been named one of The Software Report’s Top 50 Women Leaders in SaaS, twice selected as a Female Leader of the Future by Ledarna, Sweden’s professional association for managers and leaders, and most recently recognized as one of the Top 3 GTM Women Voices in the Nordics by N.Rich and Women in SaaS.

Johanna has spent 15 years building and scaling international software companies. Previously as CMO at Mentimeter, she led global marketing for the AI-powered engagement platform. Before that, she spent nine years at Quinyx, helping scale the company from a small startup into a global SaaS business across Europe and the US.

Today, Johanna works with companies navigating the shift to AI-native ways of working and is an active voice on how AI is reshaping marketing organizations, decision-making and execution. She also serves on the board of Lime Technologies and hosts The AI Native Marketer podcast.

Tom Ahola is the Digital Operation Tech Manager at Nordic Leisure Travel Group (NLTG), where he transforms customer data into measurable business growth across the Nordic markets. With expertise spanning customer data platforms, marketing automation, analytics, and digital operations, Tom focuses on bridging the gap between technology, marketing, and commercial outcomes.

As one of NLTG’s leading experts on Bloomreach Marketing, he has played a key role in developing customer data strategies, audience segmentation, campaign orchestration, consent management, and cross-market measurement frameworks that enable personalized customer experiences at scale. Combining hands-on technical expertise with a pragmatic business perspective, Tom is passionate about making data actionable and proving the value of MarTech investments through real-world results.

Uchenna Väänänen is the Nordics Sales Director for Marketing Cloud and Loyalty at Salesforce. She leads the team helping Nordic organizations turn customer data into personalized, connected marketing experiences with impact.

With 15+ years of experience in marketing, sales, and marketing technologies she works closely with marketing leaders on their priorities: how to unify data, prove marketing impact, and scale AI-driven engagement across channels.

Before joining Salesforce, Uchenna has been leading marketing and sales in previous organizations. She is known for combining strategic, consultative thinking with a hands-on focus on measurable outcomes.

Jaakko Jalkanen is Head of Marketing at Cloud Protection by WithSecure, where he leads marketing for the leading Salesforce-native security solution. With almost 15 years in B2B and digital marketing, he has built brands and driven growth in demanding tech markets, most recently as VP of Marketing at CybExer Technologies, the cyber warfare training platform.

Jaakko is named one of the Most Influential Leaders in Marketing to Watch in 2025. He combines strategic vision with hands-on execution. 

Michel Megherbi is a Creative Director and AI educator based in Stockholm. He teaches AI for creative professionals at Berghs School of Communication and runs Aakin Studio, where he designs hands-on AI training for marketing and creative teams across Scandinavia.

With 20 years of experience across film, television, advertising, and design, including roles at SVT Drama, Chimney, and Appelberg Content Agency, Michel brings a practitioner’s perspective to how AI is changing creative work. His clients include Forsman & Bodenfors, SAAB, and Kappahl.

Michel’s teaching philosophy is “Use AI to think better, not to think less,” focusing on how professionals can  use AI as a thinking partner rather than a shortcut. He writes the Swedish LinkedIn newsletter “I huvudet pa Michel” covering AI strategy and creative workflows.

Thierry François is a strategist working at the intersection of brand building, digital transformation and business strategy. With experience spanning startups and global corporations, including his previous work at Finnish branding agency Werklig, he brings a broad perspective on how businesses build relevance and differentiate in competitive markets.

At Evermade, Thierry focuses on turning customer and business insights into strategic decisions and frameworks that create lasting value. He believes that brand building and digital transformation ultimately serve the same purpose: connecting what businesses offer with real human needs, ensuring that strategy, technology and customer understanding work together to drive meaningful business impact.

Maunu is a communications and marketing expert who has worked with clients for over 15 years.
With a background in journalism, Maunu has spent years helping organizations navigate earned media matters in his current role at Liana Technologies, as well as in his previous positions at Retriever Finland and STT Viestintäpalvelut. In addition to his current position, his marketing experience includes work at the content marketing agency Era Content and in media sales at Sanoma Media Finland.

Within the Ilkka Group, Maunu collaborates closely on different initiatives with companies including Morse Marketing and MySome.

Roni is a commercial leader specializing in customer data and revenue growth. As Head of Sales at Custobar, he helps consumer brands turn complex customer data into actionable, automated retention strategies.

Having previously worked at Liana Technologies, Roni brings a deep understanding of the broad marketing technology ecosystem, from CDP intelligence to channel activation. He believes that tech investments, including AI, only deliver value when built on clean data and clear business objectives.

Roni is passionate about helping organizations move past industry hype to construct solid data foundations that generate measurable growth and lasting customer lifetime value.