Shaping Visibility and Demand

Who shapes demand — and who wins customer attention?

Competition for customers begins long before the purchase. Visibility is increasingly shaped by retail media and marketplaces. Buying decisions are influenced by creators, communities and trusted voices. Long-term success depends on building customer relationships that extend far beyond the transaction.

Retail & Demand Nordic 2027 brings together retail, brand and commerce leaders to explore the forces redefining modern retail. Throughout the day, we’ll examine how retail media and marketplaces are transforming visibility, how the influence economy is reshaping customer decision-making, and how leading brands build loyalty, engagement and lasting customer value.

Join senior leaders to discover where demand is created, how customer attention is earned, and what it takes to compete in the next era of retail!